Gifts.com Shop by personality, you can choose the catagory that your friend may be in, then gift.com will suggest some funny things to you. Think of the business model, it brillants.
There is always a cliche for people who wish to develop their own company: They want to develop a gift shop that sell tailor-made/ funny/ interesting things from japan/ US/ UK for birthday/ seasonal festivals. They all fail as they need not only source the funny things, but they also need to act as a distributor. In gifts.com, the model is simple, no need to sell anything, just make people click in the discription, then the source company will compete the sale, and gifts.com will earn ad fee.